NVIDIA
Where we come from has everything to do with where we’re going
Laser focus on our audience, position ourselves as a leader and subvert the bland tech world. During my time there, I was fortunate enough not only to leverage outside agencies, but we had an incredible creative team that worked predominantly on social media assets. It was a combination of producers, animators, photographers, designers and a copy writer. It was one of the nimble and socially plugged internal team I have ever worked with. In fact, I still keep in contact with most of them.
The NVIDIA SHIELD was the best android set top box out there and still is, the community surrounding it is proof. I was responsible for all social media channels and community management. 50% allocated to paid search, 30% for paid social and 20% for programmatic ads.
Agencies
- AKQA
- RED
Partners
- Netflix
- Ubisoft
- HBO
- Amazon Prime
- Samsung
Roles and Tasks
- Global social media strategy
- Content development
- Content distribution
- Data analysis and reporting
- Paid social
- Influencer management
- Community management
- Program management
- UGC
- Contests and Promotions
- Social partnerships and collaborations
Evergreen
Going beyond keeping the lights on, it was our keystone content pieces in our social media strategy. Evergreen content here weren’t just ideas, they were a reflection of our community.
LIfestyle, Hardware, Partners, Gaming, Holidays
Having a lifestyle aspect to our content that is a predominantly a ‘tech’ company was something we loved to do, as it was a challenge. The community had very strong feelings from their EDC to the specific game they spent their time on.
Mini Campaigns
Carefully crafted, yet executed with so much precision. Our campaigns were not only tied to pop culture, but were highly relevant to our audience through deep insights and social listening (via Zignal).
Jamie Costa – Voice Actor Series
This was a fun one. We worked with Jamie Costa to do a few tracks to demonstrate our voice search feature in the voices of characters from various movies and shows.
Can you guess them?
NVIDIA SHIELD To Go Series
With the new, updated design of the NVIDIA SHIELD, the small form factor was definitely something to consider. In the enthusiast world, portability of a system that could run both Android apps and play video games was a significant factor.
We noticed an uptick in conversations in social media, Reddit and forums around traveling and people bringing their NVIDIA SHIELD devices when traveling. So we decided to create a few short form stop motion animation videos to highlight portability.
