Intel Tiber Portfolio
Delivering artificial intelligence across cloud, data center and the edge.
Agency
- VML
- Publicis Sapient
- CMD
Partners
- Software team
- Brand creative team
- UX / UI team
- AI cloud team
- Security team
- Wipro
Roles and Tasks
- Digital strategy
- Agency management
- Content management
- Program embargo
- Web Accessibility
- Data analysis and reporting
- Market research
- Objective setting for web
- Stakeholder collaboration
- SEO oversight
- Design + content sprints
- Streamline AEM library assets
4 Key Pillars
Intel is relatively unknown for their software capabilities in the marketplace. On the horizon, the AI boom is not only growing, but so are the associated workloads. It’s expected that the AI market potential will exceed $1T in the next 8 years.
As the digital strategist (managing the software vertical for Intel) I was involved in a large chunk of the Intel Tiber marketing strategy. From planning, brand, demand and scaling. This not only includes the digital realm, but also water falling the brand from the top-down, including Intel’s rebrand working with VML. You can read the Forbes article here.
Although we had a vast portfolio of software, Intel is not recognized for its’ specific software capabilities. This launch was one of the most challenging for us internally, beyond strategy, but alignment. One of the very first steps on my side was to connect with BU project managers to have a birds eye view of the timeline. Together, we created a 12-month workbook schedule to achieve various milestones and goals. Within these twelve months, owners chipped away at project objectives. In my world, this meant multiple sprints.
Connecting the dots internally: Beyond the first foot of research, I had to align with numerous cross-functional teams from sales enablement, operations, brand team, UX / UI , product owners / marketers and an enormous amount of stakeholders.
Leveraging external help: The good news, we had help from third party vendors, contractors and agencies. This stretched from ideation, content creation, demographic + category research, e-commerce habits online, design to event deployment.
I was responsible for the first, core landing page for Intel Tiber (software) which also included additional sub pages of Artificial Intelligence and Trust Authority.
