Rastaclat
Inspire, Educate and Unite
From a social media perspective, the Rastaclat community was basically comprised of (2) main demos, millennials and Gen Z. Digging deeper, we focused on (4) categories with a sub-focus content creators who specialized in lifestyle, wellness, sports and fashion.
From a content, strategy and brand perspective, we deployed content that helped shape premium, lifestyle feel. Curating a consistent feed that we not only wanted – but also reflecting the community – meant we remained laser focused on (6) types of visuals: packaging + boxes, wrist shots, color focused, product photography, lifestyle and multiple products/people.
Year
- 2020
Platforms Used
- Dash Hudson
- GRIN
- Shopify e-commerce
Roles and Tasks
- Global social media strategy
- Content distribution
- Influencer management
- Community management
- Program management
- UGC
Lifestyle social content
Accounting for half of engagements, the lifestyle content track is where we leaned into the most. Humans typically do well in the content, but so does POV. Here, we find things like travel photography and flat lays.
Wellness social content
Next to lifestyle, the wellness content track comes in with the 2nd highest in generating impressions of the group. Usually, you will find multiple products or about a special message or cause.
Sports social content
The sports content track also includes sneaker lifestyle shots. The strength here were engagements and nearly 1/4 in total conversions. There’s something also to be said about the licensed gear.
Fashion social content
With fashion, you will see very curated use colors and wrist shots. Additionally, there was an increase in female representation here with spike in story engagements.
