Google VS. Bing aka Not Evil vs. Evil?

Yeah, we all seen it. The huge ad push by Microsoft – that of the first push being $100 Million – the commercials we seen online, the comparisons we’ve seen on Digg. The commercials, quite crafty I must say. It made me give Bing a try. But hey, I’m not sold very easily with just marketing and advertising, the proof is in the pudding. So what happens when you put search engine versus decision engine?

Now roughly how many people catch on? Well, according to JP Morgan’s survey, nearly 60% of people have heard of or seen the advertising efforts of Bing, launched in May. I guess I was the 42% that actually acted upon it and gave Bing a try. Those numbers are good, actually really good for Bing. BUT – the big but – not enough to break the leash Google has on users. What? What can we say, we love Google. Google has been embedded into my vocabulary, everyday experience personally and professionally, I have made it both a verb and noun. Think about it…

So how exactly do you compete? How do you market and disrupt the user base of Googlers? “Hey I am Bing, look at me!” Well, considering the search engine space is already dominated by heavy guns, you can try to be different. Which is what Bing did…err…tried to do? Well, Bing is a sense, successful in itself. It gained a .4 percent of the search engine market share. Hey, if you didn’t know, that’s kind of a lot dude. From a $20 billion industry in just a few years.